1 min read
In the news: Miller Lite's Branded Candles Sell Out in Days
Even though Miller Lite sales were up 9.5% in off-premise U.S. sales in 2020, Molson Coors Beverage Co., the holding company of Miller Lite, reported...
1 min read
Budget supermarket chain Aldi has a cheeky habit of taking a cue from the packaging and product design of more expensive rivals. Their U.K. division has taken to drawing inspiration from brand name apparel labels with a recent drop of new merch.
The limited-edition collection of Aldi gear has all the hallmarks of a modern sportswear/luxury apparel brand: hoodies, boxers, pajamas and socks. It taps into the “Aldi-mania” surrounding the brand, which is loved by fans for its cheeky brand positioning and affordability.
We've only gone and done it. #AldiSpringSummer21 pic.twitter.com/BKS4w544CB
— Aldi Stores UK (@AldiUK) April 21, 2021
The collection is being marketed via a social media film and outdoor ads at London’s Leicester Square. The ads gently mock popular online fashion brands in signature Aldi style with a goal to make consumers “double take” and question, “Is that really Aldi?”
Aldi hasn’t revealed whether they were trying to channel a specific retailer, however they did tag fashion brands Boohoo, Asos, and PrettyLittleThing on Twitter with the hashtag #AldiSpringSummer21.
Socks ’n’ sliders ???? We’re new to the fashion game, are we doing this right @boohooMAN? #ALDISPRINGSUMMER21 pic.twitter.com/b2mhj7A67C
— Aldi Stores UK (@AldiUK) April 22, 2021
The bright branded offering featuring Aldi's full-color logo and strategic logo placement is for sale in U.K. stores and online with some pieces already sold out.
Sean McGinty, marketing director at Aldi U.K., said in a statement: “With loungewear sales soaring across the U.K. over the last 12 months, now feels like the right time to launch our own range. The campaign promises to turn heads and drive conversation around this season’s must have lines.”
Those American fans, whose grocery shopping experience at every other grocery store has been forever ruined courtesy of Aldi prices, will have to wait for the merch to make its way across the pond.
2 min read
In the news: Burger King Unveils its First Major Rebrand in 20 Years
Burger King has completely overhauled its brand identity with a new retro logo, warm-toned packaging, and refreshed uniforms for employees. The new...