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JBL By Harman

Apr 8, 2020 2:25:11 PM

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JBL speakers have dignified music for over 70 years. From iconic concerts, such as Woodstock in ’69, to receiving honors from the Motion Picture Academy®, award-winning sound has emanated from JBL speakers to electrify the world's most renowned musicians, athletes, and amphitheaters. Their mantra is to “unleash the power of music so you can live life to the fullest wherever and whenever”.

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One of our favorites from the JBL collection is the Charge 4 – a portable Bluetooth speaker with astounding ability to elevate sound.  It also has a built-in power bank to charge your devices while pulsating through your playlist, giving true definition to the term “plug and play”. It features a proprietary developed driver and two JBL bass radiators that magnify sound with strong, heart-slamming bass.

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Its intense high-capacity 7,500 mAh rechargeable Li-ion battery just won’t quit. Sustaining you from day to night, it offers up to 20 hours playtime. The Charge 4 features a rugged design, waterproof exterior, and is available in a suite of cool colors. Combined with JBL Connect+ it can wirelessly and seamlessly network with more than 100 JBL Connect+ enabled speakers amplify your audio experience.

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We could see that this stunning, high quality speaker was being shamed by its boring 2 W" x 5/8 H" imprint area.  We sought to identify an exclusive branding technique that would allow a logo to span the length of the speaker.  The complex pad printing process must be conducted in an atmosphere that is climate controlled for humidity, temperature, static, and dust.  By branding on such a generous section of mesh, your brand lives comfortably on a top-of-the-line brand-name speaker that is built to last.  One of the most classic applications we’ve seen for this timeless executive gift was our client JLG, wielding it to commemorate 20 years in the Brazilian market.

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