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Charity Spotlight: The Brave of Heart Fund

Sep 24, 2020 11:46:14 AM

In our charitable efforts Adform recently donated to The Brave of Heart Fund to support the family members of those who have passed away as a result of COVID-19. Established to provide monetary grants to eligible family members of frontline healthcare workers and volunteers who lose their lives because of COVID-19, the cash grant awards bequeathed by this Fund will provide basic and continuing financial support for common needs.

The Brave of Heart Fund

The New York Life Foundation and Cigna Foundation created the Fund with the goal of raising over $100 million. The Fund supports these courageous workers’ and volunteers’ families during their time of need as they manage the impact of the COVID-19 crisis and take steps to move forward.


Eligible family members include a spouse, a dependent child, or dependent parent. The intention is to prioritize the needs of a surviving spouse. In addition to the New York Life Foundation and Cigna Foundation, contributions to the Brave of Heart Fund come from many other individuals, foundations, and corporate donors. With their help, we'll work to ensure that the families of front-line workers are cared for in their time of need.

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